Spring.new empowers business application development with Claude on Google Cloud's Vertex AI

Spring.new, a platform that enables business teams to build custom applications through natural language prompts, uses Claude on Google Cloud's Vertex AI to eliminate traditional development bottlenecks. With Claude, anyone can build sophisticated applications without coding expertise.

Key results with Claude:

• Achieves 95-99% time savings on R&D projects
• Serves customers with 200+ integrations to existing business systems
• Enables business users to build production-ready tools independently

Breaking down barriers to internal tool creation

Organizations face a tension between business agility and development capacity. Marketing needs dashboards. Sales wants lead management systems. Operations require workflow automation. Each request joins the development backlog, competing with dozens of other "urgent" requests. What should take days stretches into months.

"Every time we mentioned 'internal tools,' we saw pain points that make their organization inefficient," said Amitay Gilboa, CEO at Spring.new. "Business teams want their tool by end of day, then R&D tells them it takes three months."

This cycle frustrates everyone. Business teams compete for limited development resources while developers are pulled from core product work. Most go without needed tools or cobble together spreadsheet workarounds.

Spring.new recognized that AI models could generate functional code, but existing solutions still required technical expertise. Gilboa said, "We believe that people who are not developers still have a lot to say about what tools they need. If we allow them to make their imaginations a reality, we can unlock so much potential for businesses."

Why Spring.new chose Claude on Google Cloud's Vertex AI

After evaluating multiple AI models, Spring.new selected Claude on Google Cloud's Vertex AI for three critical reasons.

• Reliable code generation and tool execution: Claude consistently delivered functional code for complex, multi-step development tasks and also executed tool calls accurately. Gilboa said, "With Claude it was about the alignment of the model to the user input and the stability we have with building code and executing tool calls."
• Enterprise security and compliance: Running Claude on Google Cloud’s Vertex AI provided the enterprise-grade security that Spring.new’s customers required. Gilboa explained, "Google Cloud helps us gain trust with enterprise customers. It's about building trust and allowing them to know they're doing something new but in a safer environment."
• Performance and scalability: Infrastructure performance also influenced their decision. Samuel Stankiewicz, Spring.new's CTO, noted that "Vertex AI improves every day in terms of tokens per second. It's amazing." This combination creates the responsive user experience essential for natural language-to-app workflows.

How Claude transforms business tool creation

Spring.new built a platform to automate application development, leveraging Claude's agentic capabilities:

• Context Analysis: Claude examines prompts and gathers context from integrated sources like Google Sheets
• Architecture Planning: Creates detailed blueprints with component flowcharts and data flows
• Multi-Integration Development: Connects with 200+ business tools including CRMs and project management platforms
• Iterative Enhancement: Users refine applications through natural language while Claude maintains functionality
• Error Resolution: Claude identifies and fixes application errors automatically

Claude operates autonomously throughout this process whether that is gathering data, examining files, or building components based on user needs.

Real impact for businesses and their teams

Organizations report time savings on internal tool development, with projects that previously required three-person teams working two months are now completed by business users in 1-2 hours.

The empowerment effect has greatly benefited business professionals who previously depended entirely on development teams. One notable example involved an SVP of investor relations at a bank who had never coded before. He independently built a competitive sales system for his 20 sales representatives, getting 90% complete before needing minimal assistance with final integrations. "This is a person that’s the furthest away from technology in the organization," said Gilboa. "That's exactly the kind of impact that we want to have—to allow more people to have this form of creativity of building software."

The platform's transparency features build user confidence by showing each development step. This visibility is crucial for enterprise adoption, allowing organizations to maintain security standards while empowering business users. Claude on Vertex AI's reliable performance ensures these complex processes complete successfully.

Building the future where imagination drives innovation

Spring.new envisions a transformation where business insight and creativity drive innovation instead of technical barriers. In their future, marketing teams won't wait months for dashboards—they'll build them in hours. Sales operations won't depend on developer availability—they'll create exactly what they need.

The technological trajectory supports this vision. Gilboa noted, "Claude and Vertex AI improve all the time, and every few months we have new models that increase performance." As Spring.new enhances their platform with Claude's advancing capabilities on Google Cloud's Vertex AI, they're building a future where anyone with a business need can transform ideas into functional applications—a democratization of the digital economy where the best ideas win regardless of who can code them.